Welcome to Project.
This isn't about chasing trends or making stuff that simply sells. For us, Project is where we dream, experiment, and sometimes fail. The goal? To push boundaries.
For our first piece, the idea was simple: how light can we go? As we enter the depths of the Southern Hemisphere summer, the relentless pursuit of something made for oppressive heat and humidity has been the driving force. Like many brands, we have lightweight jerseys, but they’re often constrained by trade-offs ranging from fabric availability and design options to commercial viability. But what if we removed those limitations and simply created the lightest jersey for the hottest conditions?
OUR LIGHTEST JERSEY. EVER.
When it came to fabrics, precision was everything. We needed materials that made every square inch count. Sure, 4-way stretch was non-negotiable, but your standard knit? Too heavy, too inefficient. And let’s be real, nobody’s lining up for a see-through jersey. Opaque, lightweight, and made to perform. That’s what we demanded, and that’s what we delivered.
Shop Project:
PROJECT DEVELOPMENT TIMELINE
Welcome to Project. Turning ‘what if’ fantasies into reality.
DEC 2024
PROJECT: STAGE 1
Built for the brutal heat of summers, the PROJECT Jersey takes lightweight to the very next level. It is our answer to the question: how light can we go?
MARCH 2025
PROJECT: [CLASSIFIED]
MAY 2025